Research and development has been a cornerstone of GC's advancement in dental materials since its inception. Today, dental materials continue to be refined and created at its Japanese headquarters and award-winning research facility launched in 2011 in Itabashi. As a result of continuous development GC has over 600 products that are sold in over 100 countries worldwide, many of which are 'household' names in the dental industry and are associated with landmark dental techniques.
GC materials have also gained renown in dental laboratories, where product ranges such as Initial continue to be a product of choice for dental technicians around the world. GC has also made strategic acquisitions over the decades to diversify its product ranges, most recently with the purchase of Stick Tech in 2011 and Klema in 2008. The company has also invested in advanced technology such as CAD/CAM, dental implants and orthodontics.
Product development is always informed by GC principles and honed through the following processes:
GC has established long-standing partnerships with universities around the world who have tested and trialled their dental materials extensively, confirming their efficacy and range of applications in every day dentistry.
Industry awards and recognition
GC products have always won numerous awards and received recognition in the dental industry as being pioneering and trustworthy, designed with end users in mind.
GC runs an annual customer satisfaction survey which provides valuable insight into the user-friendliness of its products and its level of customer service and support.
Training and knowledge
GC places a great deal of emphasis on training and knowledge transfer with dentists and dental technicians. Working with dental key opinion leaders from around the world, GC creates several channels of communications such as through academic symposia, training courses, online product instruction videos and informative webinars.
The vision today, as it has been from the beginning, is to become the world's leading oral healthcare company and all aspects of business operations are geared towards reaching this ultimate goal. The inspiration for this vision is entrenched in the scientifically proven concept that oral health is linked directly to general health. Therefore GC's role in improving oral health forms part of a larger agenda that promotes global wellbeing and quality of life. GC regards the 21st Century as the Century of Health, and hopes to make significant progress in this domain by the company's 100th anniversary in 2021.
In practical support of this, GC opened an international office in Lucerne, Switzerland, in September 2013. GC International AG, as an integrated company of GC AMERICA, GC EUROPE, and GC ASIA, will promote new products development in global scale and multi-national business operation including logistics focusing on each market and region.